11 Sessions
77 Minutes
What’s waiting for you
01 Introducing Julia Riedmeier
Get to know Julia Riedmeier, luxury expert, university professor and strategy consultant
02 What will you learn
Julia tells you what she is going to teach you in this course
03 What is luxury
Decoding the three evolutionary stages of luxury and how neo luxury is radically transforming the industry
04 Luxury trends and dynamics
Julia talks about major industry dynamics and the progressive impact from next gen conscious consumerism
05 Elements of a luxury business model
Step-by-step instructions on how to develop a bulletproof business model for the future luxury market
06 Marketing like a luxury brand
Learn how to use the secrets of traditional luxury marketing to create desiatbality for your sustainable brand
07 Distribution of future luxury brands
This is why you should consider disruptive digital tools and multi-channel experiences for your retail strategy
08 Case study – DNVBs
What are DNVB’s and what can we learn from their success stories?
09 Creating brand value through sustainability initiatives
Understand why sustainability initiatives are inevitable to create long-term value and resilience
10 Management implications
Julia’s very personal advice for future-oriented managers and reveals how to become an absolute Super Novist
11 Conclusion
A plea for humanisation, collaboration and responsibility to revolutionize tomorrow’s luxury code
Dr. Julia Riedmeier
Julia Riedmeier is founder and CEO of CODE \ LUXE, a strategy advisory for luxury brands – whether start-ups or established ones. She lectures at the International University of Monaco and is in charge of the luxury module at the Munich Business School. As a Millennial, Julia takes a critical look at established business models and shapes the future of luxury brands in a collaborative and responsible way. Her work is particularly influenced by her own studies, initiatives and projects. Get in touch with Dr. Julia Riedmeier via LinkedIn
Your course
Julia decodes the secrets of the luxury industry and explains how to use purpose and collaboration for your future-proof business strategy. Learn best practices from established brands and DNVBs. Get all insights on the needs of Generation Y and Z, by looking into digital tools and new ways of marketing and retailing your brand. Finally, Julia provides implications for Super Novist managers, based on her current studies, to actively shape tomorrow’s luxury industry.
