Johann Haehling von Lanzenauer
While studying political science, Johann founded his own creative and strategic communications agency and landed sports giant Nike as its first customer. Following that, he worked for Nike as Creative Director, adding clients such as Apple, Chanel and the Rocco Forte hotel group. At the same time, Johann entered the art trade and quickly recognized the advantages of creative exchange. With company locations in Los Angeles and Hamburg, the curator and management consultant however did not feel fulfilled and decided to use his skillset to create the Arts & Nature Social Club, making mother nature his only customer.
Johann explains why purpose and cultural communication can give brands and people the power to cause systematic change. He talks about finding space for collaboration and encourages you to take new perspective while thinking like an artists. This is how innovative solutions can be found for the complex world we are living in. He shows you why you can only be happy when following your inner values and how a company with a clearly defined purpsoe can have a huge impact on commercial happenings.